I am me. I Belong.
Diversity, Inclusion and Belonging at UFA is not a campaign or an initiative. In fact, it is ingrained in who we are as a co-operative. Being who we are includes the unshakable belief that coming together for the benefit of others is only possible by treating everyone with respect, understanding, dignity, and appreciation. Those are the founding principles for how we started, and they remain central to who we are today. We cannot tell anyone how they should feel. But we do know that creating a culture that inspires everyone to be their authentic selves, without compromise, can inspire that powerful feeling of belonging. Belonging cannot be forced. But if the conditions are right, it cannot be denied.
At our core, celebrating the diversity of people represents our strength.
We believe that there is no contradiction in having a sense of belonging and having a strong sense of self. From our valued members and customers to our inspiring team, we are certain that what makes us all unique is what really bonds us.
So, we are honoured to celebrate those who say with pride, “I am me. I belong.”